Influencer Campaign, Creative Team Coordination, Social Media Strategy & Management, Event Promotion and Content Creation
Industry: Retail (Shopping Mall)
Millennium City is a shopping center that seamlessly blends shopping, dining, entertainment, and living spaces, attracting 14 million annual visitors. Recognized as Vienna's premier destination on the Danube, it stands as an architectural landmark and a hub for modern lifestyle experiences, offering unparalleled convenience and engagement for its urban audience.
Developed and implemented a comprehensive content strategy for Facebook and Instagram
Managed social media accounts with a focus on community building
Coordinated a creative team of videographers, photographers, and five influencers serving as brand ambassadors
Produced live streams, facilitated channel takeovers, and promoted key events including a fashion show and influencer-fleamarket
Oversaw Meta Ads campaigns in partnership with a specialized agency to optimize performance and reach
Brand ambassador Cathy shows Levis store
Fashion show
Brand ambassador Ilja shows s.Oliver store