Bibliobag | Katharina Kutscher

Influencer Campaign paired with Meta Ads, and Content Creation

Industry: fashion

BIBLIOBAGS offers sustainable, transparent bags designed for students, solving the issue of non-transparent bags being banned in libraries. Brands can advertise on the bags, and BIBLIOBAGS regularly distributes them for free with promotional goodies in campaigns that engage students and promote partner products.

Campaign Details

Influencer Marketing

Identified suitable influencers, managed outreach, and developed tailored contracts and briefs

Influencer Management

Maintained ongoing communication with influencers, ensuring alignment and delivering feedback

Styling & Photography

Created UGC content for the brand

Meta Ads

Oversaw an Ads campaign to maximize performance of the produced UGC and influencer content

Criteria for selection Influencer

Must be students, as this product is well-known among Austrian students
Strong engagement on social media
Proven success in previous collaborations
Aesthetic aligns with the brand's identity

Bibliobag content

Bibliobag content

Bibliobag content

Bibliobag content

Bibliobag content

UGC Content created by me:

UGC content

UGC content

UGC content

Goals reached

Market validation for a transparent bag and also testing target audience
Drive sales and generate content for the social media channels and for Meta ads

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